Media Kit
Brand Guide
Logos
|
|
Default green |
|
|
White |
|
|
Black |
Colour Palette
The primary colour in the palette to be used the reinforce the party name is Jade, which, when used in conjunction with Principal Green, creates a harmonious scene inspired by the natural landscape of BC. Mint is used as a highlight colour, and in gradients to enhance the visual impact of Jade and Principal Green.
Note that we use two different shades of Mint and Principal Green for Web and print applications, and Web Grey is only used for Web purposes. The other colours, Jade and White, are the same in both print and Web contexts.
Colours for Web use
Jade
CMYK – C89 M37 Y73 K26
HEX – #076651
RGB – R7 G102 B81
Web Principal Green
CMYK – C88 M23 Y100 K9
HEX – #008542
RGB – R0 G133 B66
Web Mint
CMYK – C20 M0 Y29 K0
HEX – #C9FFCA
RGB – R201 G255 B202
White
CMYK – C0 M0 Y0 K0
HEX – #FFFFFF
RGB – R255 G255 B255
Web Grey
CMYK – C0 M0 Y0 K60
HEX – #666666
RGB – R102 G102 B102
Colours for print use
Jade
CMYK – C89 M37 Y73 K26
HEX – #076651
RGB – R7 G102 B81
Print Principal Green
CMYK – C93 M0 Y100 K0
HEX – #009A44
RGB – R0 G154 B68
Print Mint
CMYK – C21 M0 Y21 K0
HEX – #C9E6D2
RGB – R201 G230 B210
White
CMYK – C0 M0 Y0 K0
HEX – #FFFFFF
RGB – R255 G255 B255
Approved Fonts
BC Sans is a particularly important font for BC Greens uses because it was designed to support special characters and syllabics found in Indigenous Languages based in BC. It is important to use the approved corporate fonts for all print, web, digital and signage applications (external marketing) wherever possible. BC Sans has been selected for main headings, sub-headings and body content.
When the approved corporate fonts are not available, or you are using Office applications (MS Office, Office 365, Outlook, etc.), Tahoma can replace BC Sans for body copy.
